About
Sales, marketing and software that work together.
I lead marketing and sales and own the technical stack, in a team of three. I started in real estate sales in 2023 and since July 2025 I have been Managing Director and Sales Manager of BulGhar Homes, an agency working in Burgas and Varna.
Running an agency means owning the whole chain: finding buyers and owners, advising them, negotiating, closing at the notary, and deciding what to publish, where and when. I found that marketing only works when the systems behind it work, so I learned to build those systems: a multilingual website, a CRM with an iOS app, a publishing calendar and automation.
Today these parts work as one. Campaigns are planned on a calendar, content comes from a shared design system, enquiries go into the CRM, and AI agents draft and check routine work, with review before anything goes public. Numbers follow the same rule: each one is traced to its source before it is published.
Next: a team where marketing and software work side by side.
What I do
Eight areas I work in, each with something I can show.
- 01
Sales and negotiation
I run deals from the first call to the notary: valuation, document checks, viewings, price negotiation and the paperwork that follows. I also work with buyers from abroad, which means explaining local procedure step by step in clear English.
- Valuation
- Negotiation
- International buyers
- 02
Marketing strategy and campaigns
A campaign goes from brainstorming to concept, plan, execution and measurement. Each one has a goal, a calendar and a report. The Eurovision 2027 campaign, with 95 online communities analysed, is an example of the method.
- Concept and plan
- Execution
- Measurement
- 03
Content and brand
Carousels, short video and stories built on one visual system, so daily content never starts from a blank page. The marketing gallery shows a selection as it was published.
- Carousels
- Video and stories
- Design system
- 04
Web, SEO and multilingual sites
I build and maintain fast websites with catalogues, forms and technical SEO. The agency site is multilingual, with automated checks that report a missing translation before anything goes live.
- Multilingual
- Technical SEO
- Forms
- 05
CRM and automation
A CRM with a native iOS app keeps enquiries, deals and viewings in one place, sends notifications and publishes content on a calendar. Repetitive steps are scheduled jobs instead of things to remember.
- iOS app
- Notifications
- Scheduled publishing
- 06
AI agents and tools
I write and maintain custom AI assistants that draft texts, check figures and translations, and prepare documents. Each one has fixed rules and a human approval step.
- AI assistants
- Automatic checks
- Human approval
- 07
Data and market research
Before a number reaches a post or a client, I trace it to a primary source and record where it came from. Market data decides how a property is priced, which areas to cover and which campaigns to run.
- Source checks
- Pricing
- Analytics
- 08
Team and partners
I work in a team of three with brokers, regional managers and external partners. I set priorities, write the process down and make sure each person knows what is theirs.
- Priorities
- Process
- Partners
A typical week
No two weeks are the same, but the work usually breaks into five parts.
- 01
Viewings and client calls
Meeting buyers and owners, showing properties, answering questions and following up the same day.
- 02
Content planning
Choosing topics, writing captions, producing carousels and video, and scheduling them on the calendar.
- 03
Campaigns
Launching and adjusting campaigns on Instagram, Facebook, TikTok, groups and email.
- 04
Building and maintaining systems
Improving the website, CRM, app and automation, fixing what broke and testing before each release.
- 05
Analysing results
Reading the numbers: what was published, what brought enquiries, what to repeat and what to stop.
How I work
- 01
Numbers first, adjectives second
A claim without a figure does not go into a post, a listing or a reply to a client.
- 02
Every figure is checked before publishing
Each number is traced to a primary source, and automated checks look for the same figure written in other forms.
- 03
Automate what repeats
When a task comes back, it becomes a script, a scheduled job or an AI skill.
- 04
Small steps, each one checked
Changes are made in small steps, tested and only then released, so a mistake stays small.
- 05
A person approves what goes public
AI agents draft and verify. Anything that leaves the company, such as a post, a message or a contract, is approved by a person.
Toolbox
Programming
- Python
- JavaScript
- HTML and CSS
- SQL
- Swift and SwiftUI
- Rust (basics)
- Git
Platforms
- Cloudflare Workers
- D1
- R2
- Pages
- Google Analytics
- Search Console
- Meta Business Suite
- TikTok Studio
- Excel
AI
- Claude Code
- AI agents
- Automation
- Prompt engineering
Marketing
- Campaigns
- Copywriting
- SEO
- Social media
- Brand
Experience
07.2025 to today
Managing Director and Sales Manager
BulGhar Homes
Sales and deal management, marketing strategy and campaigns, content, the website and SEO, and the CRM with its mobile app.
03.2025 to 09.2025
Real Estate Broker
Home2U
Residential sales and lettings, viewings, negotiation and pricing advice for owners.
07.2023 to 09.2024
Real Estate Broker
XNVD
Work with buyers and owners, portal listings, viewings and deal preparation.
Education
2024 to today
BSc Artificial Intelligence
Technical University of Varna
2019 to 2023
Applied Programming
Acad. N. D. Zelinsky Vocational High School, Burgas
Languages
- Bulgarian native
- English fluent
- Armenian elementary
Let's talk about your team
I am open to roles in marketing and software development. References available on request.