BulGhar Homes

The agency started work in July 2025 with a small team. It sells homes in Burgas and Varna and works with international buyers, so every listing and article needs several languages and daily visibility on social media.

Compete with established agencies without a marketing department or an IT team. Leads came from portals, chats and phone calls, content had to go out every day, and numbers in public posts had to be correct.

1. Website and SEO: a multilingual site with its own design system, technical SEO and a translation workflow that checks every language before release.
2. CRM and iOS app: people, deals, viewings, the activity log, the property register and the calendar in one database, with a native Swift app for the team.
3. Cloud server on Cloudflare: scheduled jobs every minute and every five minutes, 76 database migrations, nightly self-checks, encrypted backups and data stored in the EU.
4. Marketing engine: carousels, short video and stories, a register of Facebook groups and a log of every publication, all driven by one calendar.
5. AI assistants: custom assistants for listing copy, research with source checks, contracts from approved templates and translations. They draft; the team reviews.
6. Design system: tokens, components and carousel templates, so content stays consistent without designing from scratch.
7. Verification: every number in a public post is checked against its primary source, every language passes an automated check, and every release goes through a check before publishing.

1. Put the data in one place first. Every later feature became easier once the server was the single source of truth.
2. Automate the boring checks, not the judgement. Machines reconcile and draft; people decide what goes public.
3. Verify numbers at the source. A wrong figure in a post costs more trust than a late post.
4. Small teams need systems even more than large ones, because nobody has time to repeat work.